Increase Page Traffic and Impressions on website for better CPC

Google AdSense "Page Impression" or page views mean that­ how much time a user stays on your website and how many pages are visited. This is one of the most important things when talking about advertising. Page impressions are the result of good high quality traffic which is mostly based on the quality of the content available on your blog/website.

If you build high quality content then people will enjoy navigating through your site and therefore, create page views.

In general, AdSense reports show the following fields of information:

Page Impression: how many times the page or pages containing the AdSense advertisement was shown to your blog/website visitors

Clicks: the number of times visitors clicked on an advertisement from your site

Page CTR: The clickthrough rate of an advertisement is defined as the number of clicks on an ad divided by thenumber of times the ad is shown (impressions), expressed as a percentage. (1) In most cases, a 2% clickthrough rate would be considered very successful, though the exact number is hotly debated.

CPC: is Cost Per Click. That is what Google pay you per click.

Estimated earnings: Your account balance for the time period selected. This amount is an estimate that is subject to change when your earnings are verified for accuracy at the end of every month

Below are some ways that could help you to increase the page impressions:

1. Navigation Menu

Create a navigation structure that is clear and easy to follow. You want to make sure that once you have a visitor, they can easily make it to other parts of your blog. Creating links within your blog pages is one of the best ways to increase the number of impressions for your website.

2. Posts Summary on Homepage

A very good method to increase your page views is to have a summary of your posts on your blog/website homepage. That will force visitors of your blog to click on posts link / read more button in order to see the full article.

3. Improve Blog/Website Load Time

If a blog’s pages load very slowly, then visitors will eventually lose patience and stop visiting more pages,sometimes sooner rather than later. A blog that has quick loading pages is a pleasure to browse and it encourages more clicks.

4. Add a Popular Posts widget

Another great way to engage your readers to stay more on your site/blog and to browse through your content and make more pageviews is to add a Popular Posts Widget where you share some of the best posts on your blog.

5. Add a Random Posts Widget

If you have loyal visitors who come to your blog on a daily basis, a popular article widget will become boring just because they see it every day, with same posts. A random posts widget will mix the articles so that the probability for a post to repeat will be very low

9. Add a search box

A lot of websites does not have a search box. As a result, the visitor will leave the site if he didn't find anything further relevant. For best results, you should be using the Google custom search widget. You can embed the Google search box directly in your blog. The search results will be more relevant than those that are provided by your default search box.

10. Add Social media buttons

Give your visitors multiple options to tweet, bookmark and share your posts via Facebook as well as save your whole blog. Put social icons below your post and in the sidebar, make them visible and let them be found easily.

11. Use a clean background for your posts and readable fonts

Avoid dark backgrounds, tiny and sophisticated fonts, and make written content the visually most distinct part of your blog. If your main objective is to deliver a message and get the visitors reading your stuff, then you should

make this process comfortable for them.

12. Advertising

And finally, getting people to your site may just be a matter of getting the word out. By using pay­ per ­click advertising, you can create an inexpensive advertising campaign to get more people to your site.