White Hat SEO Tricks

Back in the day, you could merrily stuff keywords and hide links on your way to a high search result ranking, pausing only to add more cloaking, irrelevant keywords, tiny text and other black hat search engine optimization tricks. Then the Algorithm got wise and started to care about what was actually on your website, lending more weight to a whole slew of white hat SEO tricks, like meta keywords and URL name construction.

1.ALT descriptions or ALT text

“ALT” descriptions, or “ALT” text, refer to “alternative” text that goes with your images. ALT text can be a useful place to reinforce your keyword phrases for that page. It is typically located in the image editing or advanced settings area in most web content management systems.

2.Image Title

In the same vein as ALT text, always name your images. Traditionally meant to describe the image in case the image didn’t show up on the page for some reason, image titles can also reinforce the keyword phrase. Keep it relevant, of course—don’t stuff titles full of keywords about your web design service in pictures of cats.

3.Internal Links

The Algorithm likes the judicious use of internal links because it can help visitors navigate your site, which keeps them on your site longer, indicates your site’s usefulness and pleases the Algorithm. The best way to use this is to link in-line with text to relevant pages or posts within your site.

The jury is still out on whether outbound links weigh as heavily in SEO as they used to, so use those sparingly and only in relevant situations as well.

4.Anchor Text for Link

When you do create internal or outbound links, be smart about what text you use to link. Use an entire keyword phrase as your anchor text.

5.Page Title Hierarchy(h1,h2,h3 tags)

Your page content should have hierarchy so that visitors know where and how to focus their attention while navigating the content. Each page should have a “header” or “h1” line, and it should include the keyword phrase. Use “h2” and “h3” formatting for the subheads, but be careful not to overdo it. Just as a page full of too much bolding, italicizing and other bedazzled content is off-putting for a reader, the Algorithm can also sniff out manipulation of the system.