Seo top Techniques for Better Search Rankings

Search engine optimization has been the name of the game for years, but for many of us it is still a lost art. I get it. You’re a writer, not an SEO expert. We can’t expect you to be an SEO expert. Can we?The reality is that SEO isn’t what it used to be. Just a few years ago, good SEO could climb the rankings over at Google with a few simple tricks. It was more of a science than an art then, and felt out of reach for mere mortals. But things are changing.

Now, Google prefers good content over many of those old SEO tricks. They prefer content that is informative and helpful for the reader. Even more, they are getting better at finding that content and rewarding it with a better search engine ranking.

1. Fresh Content is Key

As you Know Writing Unique content is key. If you don't have Good content on your website, then, any SEO will not help you. But, if your site contains a quality standard content, then, you can even get success without any SEO but, it will be even more with SEO. So, below are content quality standard rules.

Originality: - Content must be Original and not been published anywhere. Google hates duplicate content.

Usefulness: - Before publishing content, make sure you check it that it is useful for audience or not. If not, then, don't even think to publish it.

In-depth Knowledge: - Your content must provide In-depth knowledge about a specific topic. It is simple, the more you write long (maintain quality standards), the Google will like your content.

Frequency: - Google always looking for fresh content. So, more frequent you put a fresh content on your site, the more chances of Google ranking you better.

2. Internal Linking

You can include about 5-7 links from your other posts into current post. It can help you do many things for your website. Below is the list of all those things.

To Tell Google About your Other Posts: - Linking posts with each other will help in fast indexing of posts.

Pass Page Rank: - It often happens when your one post getting a lot of link juice from other sites but, the second one not getting any. So, Interlinking will pass page rank to each post.

Decrease Bounce Rate: - When readers coming from Search, interlinking will give them more posts to read and it will decrease your Bounce Rate.

Increase Reading Time: - The more Reader will stay on your site, more your site build trust. So, Interlinking can Engage readers deeper into your Website and force them to read Articles on your site for a long time.

3. URL Structure

Uniform Resource Locator(URL) has a lot of importance in SEO.

Now, we move on to Sitemap and Categories.

Sitemap for your website helps robots to crawl each section quickly. So, don't forget to have an effective Sitemap. Similarly, Categories also help robots and Readers Navigate the site easily. So, you should group your pages and post in different categories.

4. Optimize Title, Description, Formatting and Images

This is very common among webmasters but still the most important. A proper Title, Description and Fully Optimized Images can help you rank better in search Engine. Robots will rank your website according to these things. So, follow the below given steps.

Title:- It should be unique and attractive and must contain some popularly searched keywords to rank better.

Description:- An attractive description for your site will increase CTR from Search Engine which result in higher rankings. 

Images:- You must use JPG Format (Original Images) on your website because it is SEO Friendly and also never forget to put ALT Text and ALT Title in Images to make them readable to robots.

h1, h2, bold, italics, underline : - All these must be used in each post to make it SEO friendly. You must use these special tags for special keyword which you want to rank better in search Engine.

5.  Site Speed

Google Officially said that they will also consider loading speed of a site before ranking. So, check your site speed using Google Page Insights Tool. If it is low, then, consider making some changes in your website.

Reduce the Number of third Party Widgets

Compress full Coding and Images

Remove unwanted JavaScript

Use Responsive Themes with low loading time.

6. Google Authorship

You may know about Authorship, but may not know about the benefits of it. 

You will earn Copyright for your content.

Your Fans will find it easy to read your other articles.

Your Rankings will go higher to your followers. For example, If i follow you on Google+ then, I will see your posts higher in search results.

So, Don't avoid Google Authorship, Take it seriously. So, this is the ending of Article. I hope you like these "Best On-Page SEO techniques".